5 SEO Techniques
If you have an online business, you have probably heard about SEO. SEO stands for search engine optimization and it is a technique that is used by many companies and businesses to improve their online rankings with search engines. Obviously, ranking higher in search engines will result in more traffic to your website, and obviously more sales and revenue. This is why you should consider using one of the following 5 SEO techniques.
So How Does It Work?
There are two main ways to improve your site’s SEO rankings. The first is to learn how to do it by yourself, and the second is to hire an SEO professional.
It is always a good idea to learn how to do it by yourself by finding out what your website’s keywords are and what your competitors are using. You can also learn by taking an SEO training course.
If you have no idea what your website’s keywords are, there are plenty of places you can find out the answer; they’re the words that people will type into Google or other search engines. Once you know these keywords, you will be able to make a fully optimized website.
SEO Techniques: Look At your competitors
You can also find out what your competitors are doing by visiting their websites. If you have a list of competitors, go to their websites and discover what they’re doing. You’re actually watching them as they optimize their websites!
Now that you know how to do it the right way, let’s get started.
5 SEO Techniques
Here are 5 SEO techniques you can use that will improve your rankings.
1: Original Content
First of all, you need to be creating original content on your website – both your home page and all of your subpages. A lot of people will submïe their entire website with duplicate content, thinking that it might improve their rankings. In fact, this is not the case.
Use keywords throughout your content. Make sure you strategically place them throughout your writing but make sure you don’t make it too obvious that you’re doing this. Try to Remember, you’re not your customers. They are your website’s only customers. They want good, original content. If you give them the feeling that you’re just dropping a few more keywords in the mix to make your site seem relevant, they’ll remember. And you won’t be anywhere near as pleased with your site when you have customers who are particularly looking for the information you have to offer.
3: Build Links
Reciprocate links. The more links you have coming into your site, the better – especially if the links are from websites within your niche. For instance, if your business is in computer graphics and you have links to your site coming from other computer graphics-related sites, this is a plus. Just make sure you exchange links with websites that have something to do with your niche, so a link to your website from a pop-up site is not so good as one from a site within your field.
4: Up To Date Content
Keep your website’s content up-to-date. If the SEO strategy is one that has been around for a while, your site will be more and more liked by the search engines. I remember when I first started a very popular” migrate site” that was getting shunned by Google because it was a dump site made up of copied content from other sites all over the Internet. After they left, my site stayed put on the back pages for several more years. True, today the site is doing well, but it took about a year for the SEO expert who had originally taken care of the site to get rid of the dud.
5: In-Bound & Out-Bound
A few things about the way you will get links: For a start, make sure your links, whether in your content or in the comment section, use your keywords. Inbound links, where the link is actually in your words, are Better. So, as an example, instead of using words like “click here”, “click here”, “home”, link your page keywords to the URL or the page that your want to be indexed by the search engines. You can get lots of “do follow” links from many sites that will actually make your SEO so much better! That means your new site will be indexed quicker.