Search Engine Optimisation – Best Questions to Ask Yourself
There is a lot of questions to ask yourself when it comes to search engine optimization. We have listed some of the most common questions that we hear for you.
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Will My Website Be Found By Search Engines?
Google estimates that desktop and mobile searches account for more than 85% of all traffic – desktop searches account for between 70% and 80% of all searches and mobile searches account for between 5% and 20% of all searches. In addition, the higher a page is ranked on a search engine, the more likely the page is to be clicked on. As you can imagine, this kind of traffic is incredibly valuable. It doesn’t matter how good your website looks, how fast your site loads or how much cool it has to say, if nobody finds your page you’ve not got any pages indexed – it’s as simple as that.
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How Do I Rank My website?
In order to rank highly on search engines, your site needs to be optimized for search engines. More specifically, you need to make sure that each page of your website is optimized for the keywords that you are targeting. This means researching your keywords and determining which keyword category your site falls into.
You’ll want to pick highly searched keywords that are relevant to the content of your site, have a good number of monthly searches and relatively low competition. Once you have your keywords, you then need to optimize your pages for these keywords, including your title tags and your Meta descriptions.
Your domain name should contain your most important keywords. For example, if your website is about cheap second-hand cars, then you’d want to choose a domain name that contains the phrase ‘cheap second-hand cars’. Your title tags should also include your most important keywords. For example, if your web page is about cheap second-hand cars, then your title tag should include all of your most important keywords.
Your Meta descriptions should also include your most important keywords. To be able to rank well, your description must be less than 160 characters and it should also contain your keywords.
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What Are ALT-TAGS?
Alt tags are used on images and should include your keywords. Getting a high listing on Google images is a great way to drive traffic to your site and increase the amount of time that visitors spend on your site.
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Where Should I Use Keywords For Search Engines?
By providing your most important keywords in your anchor text, you’ll be able to rank higher for these queries and find out what changes you need to make to your website in order to drive more traffic from search engines such as Google, Bing and Yahoo.
You’ll also want to make sure that you have the most important keywords in your site’s title. This will help your website rank higher for the more specific queries that you’ll see pop up when using the search engine to find your content, such as ‘what is my business.
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How To Choose Keywords For Search Engines?
A large number of businesses are not listed on Google. This is partly to do with how long the business has been online, and also to do with the number of keywords that are unique to the business. If you want to rank well for an extremely broad keyword, such as ‘customer service’, then it is exceptionally hard to achieve. This is because so many businesses compete on those terms.
To find the number of keywords to use for your site, use Google’s, Keyword Tool. This will show you the number of monthly searches for your keywords. (These are calculated from the Google search engine.) If the result is for millions, then you’ll need to start you’re keyword research and start optimizing your site for that term.
For example, if the result is for less than 5 million, you’ll need to optimize your site for that term. You can do this by anchoring the link of the page you want to be ranked with an anchor that contains the search term.
In summary, the more specific a keyword is, the easier it is to rank well within the search engines