Once you have your website up and running, you are ready for traffic to come by. Perhaps the traffic already has, or maybe you choose to wait until your website is fully launched. Regardless of which route you choose, there are some essential things you need to know about website optimization.
Use the right keywords for SEO
There are a multitude of keywords you may have heard about and they belong to a variety of industries. Keywords are the special words that your prospects enter into their browsers to find you. Now, a keyword is simply the tool that allows a site to be found in the search engines. While it may not seem logical to optimize the key phrases that only relate to your industry, it is very important to use keyword strings that are relevant to your business.
This is one of the most important secrets of SEO. The placement of keywords within the content of your site is critical to the success of your SEO efforts. When you start thinking about SEO there are many words to consider. You should be looking at places where your keywords are going to appear most often such as page names, page titles, and the page description. You also want to make sure that your key phrases show up in sentences several times as well, as this tells the search engines that you do possess a lot of information that is relevant to the word used.
Use domain names with SEO-friendly keywords added
To make sure that the search engines can easily find you, it is wise to select a domain name that includes at least one important keyword. Here is a basic example that will give you an idea of what words you might want to include.
Here, you would include the important words “levi”, “super”, “sign”, “design” and “semi” throughout the site’s pages. You will probably find that even just this one simple addition to your site will help you optimize for the search engines; however, it does not stop there.
Use meta tags with SEO-friendly keywords
When doing so, many experts will use the following approach. They will start with the domain name or at least the most popular keywords that come to mind, then spit out dozens of more exposure vote words like visit engine, visit me, etc. If you are posting the website to one domain and then another, you will end up with a lot of unnecessary web clutter.
This is commonly referred to as “link spinning.” This is a simple way to get linked to and share channels but it is not memorable. In fact, informational Scroll circles Current located and on the internet are so clogged with badly written material that they call them “Cain ridges.” This becomes a real turn off to Google and other major search engine players.
Use search engine friendly sitemaps
Okay, you developed your website then you made sure all of the on-page optimization is in place. Now, you sit back and wait for the traffic to come by.. but nothing happened. Rather than letting the search engines run and find where the problems might lie on your website, you must check the website for errors. The best way to tell if your website is ready for a complete overhaul or some tweaking is to include a sitemap in your website.
Sitemaps help the search engines crawl the pages of your website so that they can be indexed properly. If you make sure that your sitemap is indexed you will avoid the most common problem of failure on nearly all websites: broken links!!! What a simple way to get slapped by Google! Spend some time on researching the keywords and phrases which are most closely related to your website and see if they are already in the domain name of another site on the internet. Submitting to the search engines is one of the best and cheapest ways to promote your website.
There are a few places on the internet which will help you quickly and easily get your website onto the major search engines:
*Submit your website to Google Quick Search: Go to Submit site and in the appropriate category, do a search for “Add URL” or “Submit to Yahoo” to obtain a listing.