In the past 12 months Google has been at the top of our minds. As a matter of fact, whenever something is discussed in the media, Google is bound to be discussed. Google came at the top by accident. In 1998, Larry Page and Sergey Brin, Stanford University PhD candidates launched the Google trademarks with the aid of a camcorder. Without knowing it, they had begun a journey that would bring them fame and make fortune. Yet at that time there was no Profits for Google.
In the early days, search engines were artificially intelligent programs that automatically searched sites. It was the only search procedure that knew how to find what you were looking for. It worked by evaluating the content of your page and compared it with the words on your page and other sites that had the same words. It was a Although robots still follow the algorithm of the search engine to index your site and especially your content, they have become far more sophisticated. In particular, Google is always Related to the latest developments in search and in particular, the relation between search and social media marketing.
During the past 12 months, Google has entered the news and developments in every nook and corner. The Google blogs make famous “Top 100” list every day. The “Mayday Bloggers” ( bloggers who make a special secret of their lives – only to share 0 risk taking them on the roof by writing about a certain something) at Google have hit upon a innovation (or rather an innovation of Google) when it comes to teaser releases. Now there are many bloggers who get their inspiration from the latest news on developments in the search arena. As a side effect, this means that new ideas which hit the web, get syndicated at breakneck speeds, inside a few hours, at a costs unbound by traditional media.
The via & links to the press (newspapers, radio, TV, etc ) gives some remarkable coverage. It is virtually impossible to imagine any other way to document a story in the “web moment”.
With “st loose” (as in, the idea is keeping the writer outside the organization), ideas can spread like fire. Sometimes the idea is simply too far fetched that it takes thousands of years to38. And in some cases, there are dozen (and more) ideas which hit the web and will never see the light of day.
Each search engine (apart from Google) is self driving. Each is aLearning machine. The multiple algorithms, pragmatic minds and massive databases help the search engine attract relevant searches.
Having said that, over the past few months we’ve seen a few major changes. Demand is increasing for search, but supply is also increasing. In other words, people want what they want! But to serve the needs of the millions of searchers, the search engines have to serve them with relevant content.
preceding the last 12 months we’ve seen a few major changes in the style of search.
We’ve seen the launch of (at the time of writing) FOR FREE (or almost) search experiences.
Many of you will have read about the Google “Florida” search that allows users to search from a budgeting perspective. While this is still very much a search experience for the user (Rather than a search engine issue), it’s another example of leading the user to a budgeting page.
This is likely to change as soon as it’s working at all, just as the ” BIGS ” will change.
Distributed networking searches are becoming more popular thanks to the Macromedia (availability, volumes), inflows of data (Google, bing, yahoo etc), and new sources of information (Google, bing yahoo etc).
The search engines (especially Google) are beginning to engage with podcasting and many other distributed networking elements.
Distributed networking is also where the new capabilities of the web begin to come to light.
Over the last few months we’ve seen the web workplace evolving rapidly from just information providers to begin to deliver a great deal of value. On the horizon, this has the makings to impact the future of work.
Even without knowing what the future holds, some of the enduring interests/needs are clearly outlined in the web and spinning them into value. Forward thinking web based work, even if it’s Engine Building orTaking Ownership/SEO Owner, doesn’t seem as promising as it once was.
Search Engine Optimization’s future clearly points to significant changes ahead, we just need to be ready to face them.