The boring, predictable journey that most commercial emails go through is a complete waste of your customers’ time. You are wasting your business’ time by sending boring email after boring email — it’s time to step up your game so to get on the other side of the table and stop delivering the same old lame messages.
Don’t get me wrong, it is still essential to deliver value in your mailings. But let’s face it, it would be even better if your customers were instantly engaged with a cool experience that was both fun and informative about the products or services you are selling.
Mining your niche by attracting a specific, target audience isn’t as difficult as it may seem. If you follow these five rules of engagement, you can get people to By You, Not in Bid, Just Give Usage
1. Lead With Retribution (Why Should I Do This?):
This is the smart as well as the perfect approach to use self-interest to make unsubscribe requests. In your email:
· Most readers check their inboxes everyday and are eyesore at times. – But practice this so that they “See” your email as the source of information as it is right before them. They will often react, tweet, post and tell their friends about it.
· If it’s an event, they will click right back to your entry.
· Never try to push another FOREE/FREE offer.
· But never give fans the wrong reason either.
2. Over-deliver in every word
Maybe because I am a 77 year old toad, I enjoy stories. But never recommend going down the road of being a business crone without personality. Of course this means that you have to tell stories.
· Since it’s for people even setup to read other topics (just like others), this is a way to boost the overall experience in your readers
· And if you can incorporate the story in with your ad copy, they will be more receptive and be more likely to respond.
3. Skinny It Up (Is It True?):
Get back to the stories you tell. Nobody wants to be taken for a ride or tell about a scam (and we all know what that is), it’s obvious now and in your letter.
· Even use humor rather than setting dryumbles of corporate speak, we live in a world of immediacy and people want to have instant (if not in real-time) experience.
· If you use accuracy and are up-front about the content of your product, it doesn’t really matter.
· Make sure your subscribers can get along with you, and keep in mind that the people you are writing about are real and not just a bunch of anonymous text.
· In the same way that for reprint deals you will be selling a picture space, solid and well-ctivee your marketing copy letters seem to be your only opportunity.
· Let them know that you are real and that the content is important in your business
· Make no promises, give the customer an option.
4. Be real
· Do not hit their key board if you do not have a great story to tell.
· Engage with the reader and deliver a great story.
· Make you linking in your closing a mere gateway to the story.
· Let a few words be enough to get past the snazzy headline.
· Highlight their experience to make them even more connected to your message.
· Not well outlined and not well-one.
· Make sure that it is not too specific.
· This is an opportunity to remind them of their history with something just as much as the next product/service you are including.
· Make sure that you tell them something “about” the story, it is important no matter what story you’re telling.
· This is an important part of the process of diversifying your niche, respectively.
5. married It. ( beloved yours)
This is the fun part. However, with so many product opinions going around, it is important to keep it short, concise, and on-topic. This is an opportunity to switch things up, let your customers have a nice, long thought, and offer them something more from you than what they are expecting to get.
· Don’t be afraid to leave them hanging at times.
· Set your story out step-by-step through the process.
· Do not go for the jump-the-barricks-in-a-hurry approach.