SEO services in Edmonton
Are you looking for a way to give a boost to your website? Did you just come up with an amazing website idea but you don’t know anything about SEO? Then you’re in the right place: Canadian SEO services (CSS) – the #1 SEO services in Edmonton – will be glad to help you!
Just tell us your ideas or give us your already made website and we will think about the whole marketing and SEO part. Like this, you will have more time to work on the fun aspects of having a website while we will think about the rest!
CSS: Best SEO in Edmonton
Our main goal? Making your website reach Google’s page one. You just have to give us the main keywords of your pages – or give a chance to our suggestions in case you don’t feel so sure about them – and we will do our magic that will bring you to the top level of Google Search.
How do we do this? Our experience in the sector gives us the right skills and competencies to have success on the web. We know all the tricks to make your website stand out among the competitors.
What is SEO?
SEO stands for “search engine optimization”. It is the practice of increasing both the amount and quality of traffic to the website and the visibility of your brand, through the results of unpaid search engines (also called “organic”).
Despite the acronym, SEO does not only concern search engines but especially the people who use them. To have a good SEO it’s important to understand:
- what people look for online
- the answers they need
- the words they use in their searches
- the type of content they want to find.
The use of this data will allow you to provide high-quality content that your visitors will appreciate. Of course, finding all this information takes away a big amount of energy and resources. If you need help with that, we would be glad to give you a hand and support you in this process. CSS, the Edmonton SEO company is at your service.
Let’s take a practical example. An ice cream shop based in Edmonton has heard of SEO and needs help to improve both the quality and the quantity of its presence online. To be able to help the company, the first step of our strategy is to understand the questions of the potential customers:
- What kind of ice cream, dessert, snacks, are people looking for?
- Who’s looking for these terms?
- When do people look for the words ice cream, snacks, desserts, etc.?
- Are there seasonal trends during the year?
- How do people search for ice cream on the Internet?
- What words do they use?
- What questions do they ask?
- Are there more searches on mobile devices or on laptops?
- Why are people looking for ice cream? Example: Do people look for ice cream because they have to satisfy a gluttony sin or because they need information from the nutritional point of view?
Once we answer all these questions, we search for a way to provide the best content possible to satisfy the customer’s needs. The main goal is to give the client and the possible client an effective answer to all his questions about the product or service. In this process search engines play a very important role.
How do search engines work?
Search engines are machines that have to provide answers. They search for billions of content and assess thousands of factors to determine which content is best to satisfy your search. Search engines like Google do all this by scanning the network, discovering and cataloging all the content available on the Internet (web pages, PDF files, images, videos, etc.) through a process known as “scanning and indexing”.
Why Is SEO So Important?
While paid advertising, social media and other online platforms can generate traffic to websites, most online traffic is carried by search engines. Generally, organic search results appear more credible in the eyes of more experienced users and receive more clicks than paid ads.
In percentage terms, according to the latest research, in the United States, about 2.8% of users click on paid ads. This means that the results brought by a good SEO are 20 times more likely to generate traffic to the website than advertising on both mobile devices and desktops.
Let’s make another point. Among the opportunities offered by online marketing those that can generate results over time are those related to SEO. If you manage to offer good content and place the right keywords traffic to your site can grow over time without needing further investment while advertising needs continuous funding to continue sending traffic to your site.
While it is true that search engines are becoming more intelligent, they still need our help.
Optimizing your site will help you provide better information to search engines so that your content can be indexed and displayed correctly in search results. But this will be the job of the best SEO services in Edmonton: CSS.
Let’s talk about Local SEO in Edmonton: what is it?
Are you interested in promoting your website locally? We can let you become the most popular business in your area. But why would you want that? We have spoken about SEO as a global concept but didn’t focus on its meaning for local activities yet. In the case of activities that operate on a limited territory, we speak of Local SEO. That is nothing more than a set of optimization activities for search engines developed locally.
Local SEO has become increasingly important thanks to the exponential increase in mobile searches. To date, for all those micro, small and medium-sized businesses that offer services at a local level, doing an SEO activity in this regard has become essential to improve their online and offline presence.
Being present on the net – and taking care of your image – is really important for all activities. Nonetheless, simply having a website without digital marketing actions is absolutely useless. The demand has increased, and so has the supply on the web.
For this reason, it is necessary to work on strategy so that the potential customers who look for a determined product or service, can find our activity on the search engines. This is possible by working well with the Local SEO. And that’s what CSS is here for! The best Edmonton SEO company at your service!
White hat SEO vs Black hat SEO
Very often there are discussions that compare the “White hat SEO” vs “Black hat SEO”.
But what are they?
- The “White hat SEO” refers to SEO techniques, best practices and strategies that respect the rules of the search engine.
- The “Black hat SEO” refers to techniques and strategies that attempt to spammer and deceive search engines.
At first glance, the “Black hat SEO” can work, but it puts at serious risk the websites that use it. They run the very serious risk of being penalized and in the worst case removed from search results.
SEO Services in Edmonton
Always think about it when you rely on an agency or an SEO expert. The fastest way can hide traps that could turn out to be ‘deadly’ for your website. We are only looking for long-term results for our clients, therefore we focus exclusively on White hat SEO. You will never risk to be de-indexed with the best Edmonton SEO company. So what are you waiting for? If you have any questions about your SEO strategy or want to make the changes we suggested to improve your visibility on search engines contact us.